Services Equal Opportunity
Menasha Packaging recently rebranded itself to more clearly communicate its services to its customers.
Designed for success
Waite contends that it's great to be a good printer and diecutter, but if printers don't have services ahead of printing and finishing, everything else is a dime-a-dozen. Menasha addressed this by creating the Retail Integration Institute (RII).
The RII Group bridges the gap between CPG and retailer. Its campus allows account managers to bring in a customer, have the design staff create a prototype, place it on the store shelf, and provide a true picture of how it will appear in the store. According to Waite, RII actually does even more.
- Companies:
- Fischer & Krecke
- People:
- Mike Waite
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