Proving Yourself in a Sustainable World

This attitude has made sustainability the real deal. "When you have the Coke's and Pepsi's of the world making some of the statements they're making about package reduction, waste reduction, water reduction, and energy reduction; when you've got Wal-Mart doing a packaging scorecard calling for year-on-year 5-10 percent material reduction out of their packaging with an ultimate goal to not even have packaging, it's just real," comments Dan Muenzer, vice president of marketing, Spear.