MeadWestvaco Honored at Annual PPC Competition

The Kent cigarette box, marketed for British American Tobacco, was created in partnership with T-Ink, developer of a patented printing process that enables voice, sound, light or motion communication without the use of bulky, costly wires, switches, buttons, or other traditional electrical components. Through the use of the conductive ink technology, the Kent package features visual lighting capabilities that activate when touched, creating a memorable and interactive customer experience.