MeadWestvaco Becomes MWV

RICHMOND, Va.—Global packaging solutions provider MeadWestvaco Corporation has unveiled its new corporate identity as “MWV: How brands take shape.” The company’s new brand is designed to articulate its global packaging capabilities designed to protect and promote products, deliver supply chain efficiencies, meet sustainability promises and increase customers’ marketplace competitiveness.

MWV’s global rebranding intiative reflects the company’s heritage, global leadership and vision for the future. The company says it is a promise to customers to understand the opportunities and challenges inherent in their businesses and markets, and to do so by leveraging MWV’s presence in key markets throughout the world, and its complete range of capabilities that include consumer insights, innovative materials and solutions, design, primary and secondary packaging, automated systems and support, and supply chain efficiencies.

“The new MWV brand identity is part of our company’s progression toward our vision of global leadership in packaging and packaging solutions,” said John A. Luke, Jr., chairman and chief executive officer. “Now, our visual identity more clearly states to customers that with our complete platform of global capabilities and innovative solutions, MWV is uniquely positioned to help their brands take shape.”