MCC Introduces 'The Label Lab' at Drinktec

Credit: MCC

From September 12 to 16, 2022, Munich, Germany will bring together beverage industry experts from all over the globe. MCC is excited to return to Munich with the introduction of The Label Lab where our experts will take you on a deep dive into the latest developments and innovations in beverage labelling.

5 Reasons to visit us

1. Discover how the latest advances in Sustainability, Smart Packaging, and Premiumization impact your brand
2. Join one of our Expert Talks and let these label educational sessions inspire you.
3. Get immediate answers to your questions with 1:1 label expert interactions
4. Benefit from a wealth of technical and application knowledge to help your next project run smoothly
5. Browse label samples to inspire creativity

“We’re delighted to have the opportunity to welcome back customers from all over the world to our booth at drinktec.” says Joerg Waldorf, Executive Vice President of Global Sales at MCC. “We will be demonstrating products across every label solution for both the beverage and wine & spirits markets. This year, our label & sustainability experts will hold seminars for visitors to get an in-depth insight into the latest advances in key topics such as sustainability, premiumization and smart packaging.”

Sustainability: labeled with care

A strong focus will be placed on sustainable label solutions including everything from recyclable PSL to floatable shrink sleeves and wash-off labels for returnable bottles. Our Sustainability Director, Stijn Billiet will be hosting focused seminars and interactive discussion on Sustainability and what is important to you.

“Sustainability is a key topic in the beverage industry as many of our global customers are adapting to meet aggressive sustainability goals through packaging conversion. We have developed label options for all types of packaging and we're excited to share our latest technology at drinktec.” Stijn Billiet, Director Global Sustainability

Premiumization: more than meets the eye

Discover how next-gen labels help your products win the battle for the shelf. MCC will display a variety of interactive options for packaging that includes functional inks that react to UV/sunlight, black lights, heat/cold, etc. We see customers utilizing these for promotional products and high-engagement campaigns, and we believe drinktec is a great opportunity to inspire through hands-on learning.

Imagine pulling the end of that ribbon to create a beautiful bow, running your fingers along a real wood surface or taking your beer into the sunlight to reveal a hidden message. We’ll be showcasing inspiring examples of how labels can appeal to all of the senses using unique inks and materials.

Smart Packaging: the connected consumer

Augmented reality, QR codes, and scannable labels are a great way to engage consumers and provide an interactive experience, as well as more efficiently and effectively manage your own inventory. We will provide an industry update on the use of RFID and EAS tag use in packaging, including retailers demand and how MCC is positioning for the future.

Source: MCC

The preceding press release was provided by a company unaffiliated with Packaging Impressions. The views expressed within do not directly reflect the thoughts or opinions of the staff of Packaging Impressions.