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Noel Ward
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Today, McBattas runs two iGen digital presses used primarily for folding cartons and similar needs of many household-name consumer product companies. Xerox FreeFlow software handles the digital production workflow. Customers and applications include medical suppliers, health foods, counter displays, cosmetics, and nutraceuticals. Customers turn to McBattas for shorter runs, typically 5,000 to 15,000 pieces. Brand owners appreciate the economics of shorter runs done several times per year versus longer runs that are done once and then inventoried. Goodyear, for example, may make changes to its fan belt sleeves four or five times a year. Using digital printing they can order only what they need with no waste.
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Noel Ward
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