Never Say No

Arnold, a friendly bear of a man who lacks the gene that enables him to say, 'no,' looked at the sleeves and said, "You bet. We can do this."

Then he raced back to Fairbury to figure out how to print sleeves with endlessly changing part numbers and bar codes using an offset press. He met with his production team saying, "I have no idea what the guy at Goodyear is talking about. But we have to figure this out."