Martin Automatic Adds Rep for Middle East, North Africa

ROCKFORD, Ill.—Martin Automatic Inc. has signed a cooperation agreement with XOL Automation to distribute Martin’s automatic splicing, rewinding, and tension control equipment. Based in Beirut, Lebanon, XOL Automation is a leading engineering company serving the converting and web handling industry in the Middle East and North Africa (MENA) region.

“We pride ourselves on the quality of service that our team of engineers provides to our valued customers. With the world’s best products at hand, we’ve been able to help customers run faster, smarter, and better,” said Marcel Hage, chairman of XOL Automation. “I’ve always had the highest respect and admiration for Martin Automatic’s people and products. Having them in our portfolio will greatly enhance our ability to help customers improve their productivity.”

Gavin Rittmeyer, vice president of sales and marketing for Martin Automatic, added, “We are happy to partner with XOL in the MENA region. Their sales engineers provide a consultative approach toward capital equipment sales—sales are based only on solid technical merit, helping customers identify web handling issues and making sure that the customer’s return on investment is worthwhile. Integrity and reputation drive Marcel and his group. Martin Automatic has great confidence in the XOL Automation team and look forward to working with them to meet the splicing and web handling needs of printers and converters in this important and growing region.”