Marketing Sustainability —Tom Polischuk

Leslie Gurland, president of Logotech, Inc., acknowledged that sustainability could and should be used to enhance a company’s sales and marketing efforts. “But, if you approach sustainability as a sales and marketing tool only, you will fail,” she adds. “When I became president of Logotech, I realized how deep of an issue this is. . .Sustainability has to be something you believe in, something that reaches all parts of your business, not just something you market.”