High-Tech Hero

Technology to fly higher

Rotocolor’s need to add capacity and enhance productivity couldn’t be ignored when, in mid-2005, customers accustomed to the printer’s heroics were running into headaches. The converter found itself nearly eight weeks behind on work, “and customers kept loading the boat on us,” recalls Ron Close, president. Delays led some to threaten to take their business elsewhere, he relates. Adding a second shift wasn’t feasible because of challenges finding staff in the Bay area. Close focused on solving the issue with a new press that would not only relieve the immediate bottleneck, but also open up opportunity in target expansion markets, particularly unsupported film.