High-Tech Hero

Strength in problem-solving

Operating in a 28,000-sq.-ft. facility in Hayward, Calif., with 11 employees and four 7˝-13˝ presses, Rotocolor has made a name for itself by taking on label jobs that haven’t previously met success at other printers—trying different approaches and conducting test runs until a solution is reached. The printer focuses primarily on very high-end, pressure-sensitive prime labels; signature services include 200-linescreen work, as well as inline foil stamping and embossing/debossing. Rotocolor also specializes in managing very complex jobs on customers’ behalf; for one health and beauty aid client, it manages the production of printed labels for more than 250 SKUs.