Mark Andy Celebrates the Digital Days of Summer
On June 22 and 23, 2022, U.S. printers weren’t thinking of the dog days of summer. Instead, they were learning about new technology at Mark Andy USA’s Digital Days 2022.
Mark Andy Digital Pro3 live presentation during Digital Days | Credit: Mark Andy
The two-day event in Chesterfield. Missouri, included live demonstrations on three digital hybrid presses with inline finishing solutions available with the Mark Andy product portfolio: Digital Series HD, Digital Series iQ, and Digital Pro 3. Several different jobs, prepared by Mark Andy, were printed on all three presses to allow customers an in-person comparison on the presented equipment in terms of printing quality with embellishments and finishing capabilities.
Label printing played a prominent role in the digital hybrid presentations. The first of which started with the toner based, Digital Pro 3, and presented by Stu Gallop, Mark Andy, vice president of digital sales development. Gallop described the Digital Pro 3 as an entry-level press, devoted to companies beginning their “journey” with digital label printing.
Two “True Hybrid” production presses were demonstrated by David Medlar, Mark Andy vice president of engineering and operations. A flagship Digital Series HD model, designed on the Performance Series 7 platform, was spotlighted for its high efficiency for digital label printing.
Finally, Mark Andy spotlighted 2021 addition to its hybrid family – Digital Series iQ, designed on the Evolution Series platform and built in a co-operation with Domino digital N610i.
The live demonstrations were followed by workshops devoted to Mark Andy’s software. The company presented DFE driving modules and sMArt Link, a recently launched system increasing automation of label printing. The next part of Digital Days was dedicated to a prepress area: flexo platemaking and on-press mounting. Throughout the two-day open house, Mark Andy’s operators and technical specialists answered numerous questions from the participants. The two-day live event also included a tour of Mark Andy Print Products – a vendor of consumables and spare parts for Mark Andy’s users.
Mark Andy also hosted customer events across the pond in Europe. In a written statement, Lena Chmielewska-Bontron, European marketing manager, Mark Andy, remarked, “The second quarter of 2022 was full of events devoted to our current and prospective customers, as well as Mark Andy’s business partners and students of printing faculties. After three Open House events organized in Warsaw (Poland), we hosted customers in Mark Andy’s North American headquarters in Chesterfield. During Digital Days, we presented three hybrid presses, including two inkjet models and a toner-based one. Besides the equipment, we also showcased DFEs and a new software increasing automation of label production process. We presented flexo platemaking and on-press mounting techniques as well as invited our guests to the new Mark Andy Print Products. Recently it moved to a new warehouse for consumables and spare parts, designed according to lean warehousing principles.”
As editor-in-chief of Packaging Impressions — the leading publication and online content provider for the printed packaging markets — Linda Casey leverages her experience in the packaging, branding, marketing, and printing industries to deliver content that label and package printers can use to improve their businesses and operations.
Prior to her role at Packaging Impressions, Casey was editor-in-chief of BXP: Brand Experience magazine, which celebrated brand design as a strategic business competence. Her body of work includes deep explorations into a range of branding, business, packaging, and printing topics.
Casey’s other passion, communications, has landed her on the staffs of a multitude of print publications, including Package Design, Converting, Packaging Digest, Instant & Small Commercial Printer, High Volume Printing, BXP: Brand Experience magazine, and more. Casey started her career more than three decades ago as news director for WJAM, a youth-oriented music-and-news counterpart to WGCI and part of the Chicago-based station’s AM band presence.
