Wanted: A MISsionary Zeal
When competing for investment dollars against more tangible assets, MIS solution providers sometimes find it hard to get the ‘thumbs up.’
Bad solution providers, on the other hand, hurt everyone in the industry. Competition that sells on price alone and competition that misrepresents their ability to deliver and support their solutions can devastate a printing business and make our efforts to sell a good solution much more difficult.
Lynch—Competitive problems we face stem from companies going out of business, relocating overseas, or outsourcing before learning about the potential benefits our productivity solution stands to offer them. Our biggest obstacle is potential customers not knowing our solution exists. When given the opportunity to showcase our system customers react quite favorably.
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