Wanted: A MISsionary Zeal
When competing for investment dollars against more tangible assets, MIS solution providers sometimes find it hard to get the ‘thumbs up.’
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pP: What is the biggest competitive threat your company faces?
Drisler—As stated earlier, the biggest competitive threat that business management software vendors face is a lack of awareness of the extent and nature of the benefits provided by a comprehensive software solution. Budgets tend to gravitate towards the more readily understood return on investment (ROI) provided by faster, better production equipment, versus the less-tangible benefits of better information. However, experience with our customers proves that the ROI from improved information flow is significantly higher than any piece of production equipment can ever hope to provide.
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Tom Polischuk
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