Making Flexo Stronger: FTA’s Focus at 50

EskoArtwork’s Kris Van Bael offered a demonstration of 3-D visualization software. Ed Dedman, Hewlett-Packard Co., followed on the topic of digital printing in a flexo pressroom, stating that there is minimal competition within the flexible packaging market for digital. Acting as the voice of the customer, Gail Wong of General Mills Inc. explained how, with 70 percent of purchase decisions made on the shelf, the package is a critical link to customers.