Make a Good Impression

Keep the pressure on

Appropriate pressure is an essential ingredient in stamping and embossing. With sheetfed stamping, consistency and even application are key. "The pressure is necessary to apply foil and emboss, and when it is uneven you have to spend a great deal of time trying to build up the pressure in specific areas," Hutchison said. "The image area of the embossing or foiling determines the amount of tonnage required. If the machine doesn't have the necessary tonnage required, the image won't stamp clean or you won't get enough out of the embossing die or you'll possibly smash the die in attempting to maximize the tonnage," he said.