Make a Good Impression

"Increasingly competitive markets create a larger demand for differentiation in product, packaging, and promotion, which is perfect for foil stamping and embossing," according to Jim Hutchison, senior vice president of sales of Universal Engraving Inc., a foil stamping and embossing die manufacturer. "… Foil stamping and embossing can be utilized alone or as a compliment to printing and/or diecutting. Foil stamping and embossing grabs the customer's attention through visual and tactile senses. By adding the process, it automatically provides a perceived higher value [for the package]."