Make a Good Impression

If the pressure is balanced and a converter still has problems achieving clean foiling, the problem may lie within the image design itself, McElree said. "You need to work with the designers. You can't have a heavy solid image next to fine copy or lines, because the heavy area will bleed over to the fine copy," he said. "Most designers don't think about that unless you tell them. The designer has to be a part of the process."