Mactac Debuts New Products and Refreshed Branding Strategy at PRINTING United 2023
Mactac, a manufacturer of pressure-sensitive graphics and signage, is showcasing the latest products for windows, walls, floors, and vehicles at PRINTING United 2023.
Products will be debuted under a new, simplified brand platform that organizes print media and overlaminates by applications, windows, walls, floors, and wraps. It is designed to help customers quickly and easily find the best solution for their project needs.
The Mactac booth (#B9113) will also feature Spinnaker, a Mactac company that is a leading pressure-sensitive sheet provider for paper merchants.
“One stop to the Mactac booth ensures PRINTING United attendees are well informed on the best wide-format and sheet-based products in the business,” says Amanda Smith, Marketing and Communications Manager, Mactac Graphics & Signage Solutions. “Additionally, we are excited to introduce our new application-based brand platform, including refreshed product identities and logos, easy-to-use product guides, selection tools, and more.”
The Mactac booth will feature the following new products:
- Printvinyl Scored: including polymeric films with an ultra-removable adhesive (PVS528UR) or permanent adhesive (PVS528P) and a precision-scored liner with a 1.25” spacing that guarantees a seamless and hassle-free removal process. Printvinyl Scored products are printable on the film face and liner, expanding promotional messaging capabilities.
- Windowview: including translucent solutions (WV528) for interior and exterior backlit graphic applications; easy, mess-free products (WV399R) for indoor and outdoor window graphics and POP/tradeshow displays; clear high-gloss (WV399P) or no-label look options (WV599) that can be applied wet or dry; and unique opaque vinyl blends (WV129) that are metalized on one side and coated with a white pigmented permanent adhesive on the other
Booth visitors can participate in hands-on demonstrations of Windowview and Printvinyl Scored, as well as the popular M-dot and Simply Sustainable window films; solutions for drywall and brick wall applications, such as Roodle and Roughrap short-term promotion materials, and Rebel multi-print media; and customer-favorite floor products like Streetrap for concrete applications, as well as products for carpet and tile.
“Mactac and Spinnaker experts will be readily available to educate show attendees on new and updated products, as well as share their secrets for seamless installation of top-selling Mactac solutions,” Smith says.
For more than 60 years, Mactac has been a leader in PSA materials development for digital printing, mounting, laminating, screen printing, and cut vinyl. Mactac products are used by printers, distributors, exhibit houses, and others to transform windows, walls, floors, and vehicles. Created with superior quality and lasting durability for short-term to long-term applications, they are ideal for indoor and outdoor signage, fleet and vehicle wraps, tradeshow displays, retail signage, environmental graphics, and other everyday applications.
The preceding press release was provided by a company unaffiliated with Packaging Impressions. The views expressed within do not directly reflect the thoughts or opinions of the staff of Packaging Impressions.
