Luminer Enhances Short-run Capabilities with Digital Inkjet Printing

Digital: Just one more tool (for now)

Luminer's quest for ways to do things differently and better led the company to invest in digital inkjet technology from Epson. Luminer first wet its feet in digital printing with an entry-level toner-based press but needed more capability.

Borrelli says Luminer decided to add digital primarily as a tool for customer service and to enhance its manufacturing capabilities. Selling digital labels as a new product offering may happen at some point, but it wasn't the initial driver.