Looking for trends at drupa 2008

Arguably, for printers willing to intelligently take on new technologies and new business models, the future has never been brighter. However, the fact that a small percentage of printers are earning the lion’s share of the profits indicates that there are still far too many printers focused on price, volume, and a commodity mentality, making their survival problematic. The true print innovators will triumph, whether they call themselves printers or not.