A Look at the Printing Industry's 25 Hottest Markets for 2017-18
Editor's Note: This article originally appeared in Printing Impressions, a sister publication of packagePRINTING.
2017 will be a slightly-down year with nominal print revenues at US$193.5B (-2%). Troublesome will be the return of inflation with price hikes in indirect labor, materials and transportation, and interest rate and tax increases. Productivity will minimally contribute to nominal U.S. GDP growth. Urgent to print must be focused-choice vertical concentration and horizontal channel expansion. Fuzzy generalities are not helpful in selling print.
What follows is a look at the following top 25 sectors/categories that buy the most printing. Take a look and compare them to the current vertical industries that you serve.
Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
