Lofton Label Upgrades to EFI Radius ERP

FOSTER CITY, Calif.—EFI™ announced that Lofton Label is one of the first EFI PSI™ Flexo customers to upgrade its software to EFI Radius, an ERP software system built for the packaging industry. Lofton Label is one of the Midwest’s largest label printing companies, with operations in Inver Grove Heights, Minn. The company produces flexo and digital pressure sensitive labels, including extended content labels, coupons, and food and beverage labels.

A PSI Flexo user since 1997, Lofton Label recently began looking for an alternative ERP system that would keep pace with technology changes in the industry. The company was evaluating Radius Solutions when they were purchased by EFI last year, making the decision an easy one.

“We are excited to remain EFI customers,” said Mike Petrulo, executive vice president of finance and administration at Lofton Label. “The decision to upgrade to Radius means we get the premiere product in the packaging industry along with the opportunity to integrate with other EFI systems as we grow. The fact that Radius was developed from the ground-up for packaging companies, with built-in label and flexible packaging support, is a huge plus. The standard business intelligence capabilities are also impressive and will enable us to leverage information better, in turn leading to more streamlined operations.”

As of late second quarter 2011, Lofton Label is in the middle of the upgrade. Overall, the company expects to improve workflow and reduce manual processes. In particular, Petrulo expects a significant drop in estimating time per job, by as much as 50 percent, and a greatly streamlined accounting workflow.

David Taylor, general manager of EFI Radius, comments: “Mike and the team at Lofton Label made the tough decision to invest in a new system during difficult economic times, with a focus on the long-term benefits it will bring the company. We’re confident that Radius will exceed their expectations.”