All Digital Printing

Complexity is the third area that Renton feels must be addressed to make digital printing more mainstream for package printing. "The presses from HP Indigo and Xeikon are complex machines that take a great deal of training to operate well," he cautions. "It is not a simple matter of putting a flexo operator on a digital press and letting him print." On this issue, Renton notes with interest, the recent influx of inkjet presses. "The new inkjet presses are far easier to learn, which is one of the reasons people are buying them," he says.