All Digital Printing
Lightning Labels leverages the capabilities of digital printing
to meet the growing demands for fast-turnaround applications.
Customer price sensitivity is an issue that virtually all package printers are facing, and Lightning Labels is no different. However, it has a very transparent price quoting system that it uses to its advantage. "We have had online price quoting on our Web site since 2003, so our prices are open for everyone to see," notes Renton. "We don't try and compete on price, we don't match competitors pricing; we focus on our print quality and very fast turnaround with no rush charges."
- People:
- Peter Renton
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