Lightning Labels Installs New HP-Indigo WS4500 Press

DENVER, CO—One of the label industry’s digital label printing pioneers, Lightning Labels, is pleased to announce the successful installation of their new state of the art digital label press. The new WS4500 press from HP-Indigo, launched at LabelExpo last September, is now in production at Lightning Labels’ headquarters in Denver.

Lightning Labels has long been known as one the leaders in short run label printing with two HP-Indigo WS2000 presses, but now with the increased production speed of the WS4500 press they will also be able to take on slightly larger runs. The WS4500 press can print high resolution labels at up to 100 feet a minute—the fastest speed of any digital label press available today. Lightning Labels are keeping one of the WS2000’s and trading the other one in one the new WS4500.

Steve Smith, president of Lightning Labels, said there were several reasons for upgrading to the new press now. “The WS4500 not only has faster speeds, the print quality is far better than the WS2000. Even though most of our customers only want short runs, print quality is always important,” said Smith. “Also the fast ink replacement technology on the WS4500 will allow us to easily do spot colors, something many of our customers will appreciate.”

Adding the WS4500 will allow Lightning Labels to serve their customers even better. “We already have one of the fastest turnarounds in the industry,” said Smith. “With the WS4500 running in tandem with our existing WS2000 press, we will be able to be even more responsive to our customers needs. It will effectively enable us to double our capacity and still produce the fast turnaround our customers expect.”