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Steve Smith, president of Lightning Labels, said there were several reasons for upgrading to the new press now. “The WS4500 not only has faster speeds, the print quality is far better than the WS2000. Even though most of our customers only want short runs, print quality is always important,” said Smith. “Also the fast ink replacement technology on the WS4500 will allow us to easily do spot colors, something many of our customers will appreciate.”
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