LETTERPRESS FAITHFUL GET FEWER

With an ever-expanding American clientele list in mind, Labelad has made a conscious decision to move away from traditional letterpress technology and toward UV flexo, and has therefore invested its press purchase funds in new Gallus UV flexo/screen combination units.

VP/Sales and Marketing Leonard Rudner ultimately sees waterbased flexography and even rotary letterpress being replaced in the not-too-distant future by UV flexo and gravure as converters' print technologies of choice.