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Rudner sees the company's shift toward UV flexo as a key element in Labelad's campaign to capture more of the U.S. market. He readily acknowledges that there are already more than a few large converters capable of producing the high-quality labels required by the likes of Proctor & Gamble, Kraft Foods, and other major U.S.-based suppliers. However, he believes Labelad has a distinct insight into being successful within the label market.