Let It Shine

Spectratek Technologies (Los Angeles, Calif.) has introduced several new products this past year, including the SpectraSteel Decorative Film line, which includes Diamond Deckplate, Galvanized, and Brushed Aluminum surfaces. Marketing Manager Marty Kelem is sold on the importance of foils and holographic materials. "If the brand managers of any consumer products are not considering using holographic or decorative packaging materials, then they will find themselves playing catch up for the coming years," he predicts.