Leonhard Kurz Launches New Software Enabling 3D Visualization of Surface Properties

Coating manufacturer Leonhard Kurz is expanding its range of finishing solutions with new 3D software. ‘Dreamcomposer’ was developed for designers who want to visualize complex product enhancements – especially for packaging. Dreamcomposer takes 3D design to the next level: From now on, it is also possible to make the technical realization of a decoration task visible, because: All Kurz transfer products can be incorporated into the 3D rendering of product designs. This gives designers and brand owners the opportunity to experiment with surface designs. No knowledge of 3D technology is required for working with the online tool. Dreamcomposer is compatible with common design programs and intuitive to use. Kurz's aim with the software is to streamline development processes in packaging design, reduce costs and reduce the risk potential for brand owners.

Roman Strauss, Digital Innovation Manager at Kurz, explains, "Our goal was to offer designers a software solution that depicts packaging with realistic surfaces. Because we develop technical finishing solutions ourselves, it was an obvious step to integrate them into a 3D tool for designers."

Easy-to-Use 3D Software Simplifies Design Development

Because Dreamcomposer is a cloud solution, there is no need to install the program. Visualizations can be generated quickly due to the high degree of automation. This has an impact on the development process: Designers and brand owners can discuss drafts via link sharing; decoration design changes can be made with just a few clicks - even directly during conversation. The software enables a 360-degree view of the decoration task: Here, the subsequent light and color environment of the product to be finished can be imported, as well as different surface designs and surface properties. The software also offers a feasibility check feature. For particularly complex decoration tasks, designers can contact the Roman Strauss team at Kurz directly with their questions.

Brand Owners Benefit from Improved Risk Management

Kurz offers a complete solution with Dreamcomposer: Even at an early stage of product development, they can virtually check whether the selected decorations achieve the desired goal. Physical mockups with real transfer products from Kurz are therefore only necessary in the final phase of product development. The Dreamcomposer software, developed exclusively for Kurz customers, allows brand owners to work more efficiently, identify risks early and save costs.

Source: Kurz

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