Lenticular Technology to Make Super Bowl XL Special

BROOKFIELD, Wis.—In honor of Super Bowl XL at Ford Field in Detroit, the Detroit Metro Convention and Visitors Bureau (DMCVB) has commissioned National Graphics, Inc., to use its Extreme Vision® Lenticular Imaging 3D Technology for its commemorative cover on the winter issue of Visit Detroit Magazine for newsstands, subscribers and DMCVB members.

Hosting Super Bowl XL in Detroit is a rare opportunity to do something extra-special with its most-widely read visitor publication.

"We chose the lenticular medium so our publication will stand out from the rest and make Visit Detroit's Super Bowl XL issue an exciting collectible," said Laura Coniglio, Visit Detroit Associate Publisher. "The DMCVB commissioned artist Nick Gaetano to create a distinctive work of art that captures the essence of Detroit as a destination. The National Graphics Extreme Vision® 3D lenticular imaging really enhanced this original artwork."

National's unprecedented 3D effect utilizes their proprietary interlacing andimage-build software that results in dramatic dimensionality (3D). National's image-build specialist uniquely positioned each image element at multiple levels for an optimal 3D effect.

The Detroit Metro Convention & Visitors Bureau is a private, nonprofit organization whose mission is to market and sell the metro Detroit area on a worldwide basis as a destination for leisure and business travel including conventions, trade shows, corporate meetings, tours and incentive travel to maximize additional visitors, visitor expenditures, state and local tax revenues, and job opportunities. More than 700 businesses are represented in the DMCVB's membership. The DMCVB was founded in 1896 as the world's first convention and visitors bureau.