Lenticular Technology to Make Super Bowl XL Special

National's unprecedented 3D effect utilizes their proprietary interlacing andimage-build software that results in dramatic dimensionality (3D). National's image-build specialist uniquely positioned each image element at multiple levels for an optimal 3D effect.

The Detroit Metro Convention & Visitors Bureau is a private, nonprofit organization whose mission is to market and sell the metro Detroit area on a worldwide basis as a destination for leisure and business travel including conventions, trade shows, corporate meetings, tours and incentive travel to maximize additional visitors, visitor expenditures, state and local tax revenues, and job opportunities. More than 700 businesses are represented in the DMCVB's membership. The DMCVB was founded in 1896 as the world's first convention and visitors bureau.