Lenticular Technology to Make Super Bowl XL Special

Hosting Super Bowl XL in Detroit is a rare opportunity to do something extra-special with its most-widely read visitor publication.

"We chose the lenticular medium so our publication will stand out from the rest and make Visit Detroit's Super Bowl XL issue an exciting collectible," said Laura Coniglio, Visit Detroit Associate Publisher. "The DMCVB commissioned artist Nick Gaetano to create a distinctive work of art that captures the essence of Detroit as a destination. The National Graphics Extreme Vision® 3D lenticular imaging really enhanced this original artwork."