Packaging’s Treasure

Finally, the frequency at which these substrates are being employed provides further proof that the outlook for them is good. Kelem cites recent successful applications of Fresnel lens and Fresnel lens combined with holographic backgrounds including beverage packaging, the Matrix DVD game package, and other high-profile consumer product applications. “Major brands are embracing Fresnel lens/holographic combination packages,” he says. “Not only for holiday-themed, once-a-year packaging, decorative packages with Fresnel lens arrays are seen on everyday products, and are enhancing sales wherever they are utilized.” pP