Packaging’s Treasure

According to Marty Kelem, Spectratek, “Lenticular or Fresnel lens array patterns are not only the trend in packaging, they set the stage for what is quickly becoming the way that products are placed in the marketplace, and their subsequent success or failure.”

Pervading packaging trend

Holographic and lenticular substrates are enjoying a stronger foothold in the package-printing market as the trend to use packaging as a means to draw time-of-purchase attention to the products continues to emerge. “The inclination of packaging specialists and marketing gurus to use Fresnel lens materials to draw attention to their products signals the next step in decorative packaging as it relates to increased sales,” says Kelem. Adds Michael Dillon, business manager, Graphic Packaging Laminations (GPL), “Consumer products manufacturers are seeing the positive impact on sales that holograms/lenticular substrates provide, and are more willing to invest in holographic packaging because they get their ‘bang for the buck.’”