Color by the Numbers
Crown Beverage implements color measurement system for Coors.
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The can printing process itself is unique. Unlike standard printing, which is 4-color process, wet on dry, there is no drying between the application of each color. The cylindrical can is sent through the press via air vacuum to a mandrill. The printing plate transfers each color onto multiple blankets, where they are registered wet-on-wet at speeds of up to 200 cans per minute. The complete image subsequently is wrapped around the cylindrical can and overvarnished with no drying time.
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Jean-Marie Hershey
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