When You’re Hot, You’re HOT

“There still are some compromises involved with inkjet technology,” acknowledges VP of Marketing Chuck Dourley. He adds that while “very few” packaging houses use superwide-format (SWF) inkjet systems for proofing, the fact remains that the ability to print directly on the substrate, the use of UV-curable inks, and the affordability of SWF inkjet makes the technology suitable for many short-run applications like POP and promotional items, where the first copy off the printer also serves as a contract proof.