Landor Associates: Bringing a Brand to Life

The challenge of course, is maintaining a consistent brand message or image throughout this process while minimizing costly and time-consuming up-stream and down-stream communications. At Landor we leverage the momentum of our early exposure by re-introducing the refined design to the supply chain prior to our release to the production house. Vital details are relayed to partners and revisions resulting from this pre-production critique are incorporated into the design for client approval. This process can uncover potential snags in the process, such as finding that a flexo printer is not comfortable printing copy built from two colors. In this case, we can collaborate on a one-color solution that is consistent with the design intent but gives the printer the best chance for success.

Follow the Plan
It’s very important to anticipate exceptions and solve for them in advance. By selecting the appropriate representative SKUs in advance, we ensure that a reasonable range of packaging is included in the original design creation. Both large and small versions are created, as well as any unique forms which may pose a challenge.