Landor Associates: Bringing a Brand to Life

Even though Landor may be capable of a ‘cradle to grave’ approach to design deployment, we do not necessarily perform all of the functions involved in bringing our creative ideas to the store shelf. Instead, we develop a brand strategy and create representative examples of our designs in the context of a limited number of product forms. These representative SKUs are then used by our partner production houses as a guide to extend the brand idea across the full line of products. Once approved, these production art files are handed off to a color separator to convert the artwork into print tools for the packaging converter.