Landor Associates: Bringing a Brand to Life

For example, on a recent project we were unable to safely blister seal on a foil-stamped back card using a particular converting pipeline. But that did not mean we would discard foil accents on a folding carton for a sibling product in the same campaign. In this example, we were able to use approved faux metallic ink on the blister card that matched the foil stamping on the carton, which in turn matched the effect of transparent ink over a metallic substrate.