Landor Associates: Bringing a Brand to Life

Including a cross section of a client’s departments, such as regulatory and legal, in this advanced review is equally important and can be crucial to speed to market. For instance, knowing whether whole fruit or sliced fruit will be used on the sensorial imagery of a product with antibacterial benefits is important to know before design is locked and the photo shoot and food stylist are scheduled. Such seemingly minor details are often critical and no one can be expected to know them all. But worrying about the details is preferable to handling unplanned fire drills that could delay or derail a breakthrough design idea.

Partnering on Packaging Strategy
Branding firms also need package printers to give them options for bringing a strategy to life. Landor has found that it isn’t always necessary to bring fully formed ideas to our print partners. We communicate the “hero” design, then appeal to the experts on how to achieve this ideal. We try to avoid spending a lot of time solving imaginary problems that the experts in our network have already solved, or have innovative ideas on how to bring our vision to life.