Landor Associates: Bringing a Brand to Life

For example, Landor often includes a “supply chain profile” when launching new initiatives. This may include print examples from potential partners along with cautions presented by each category to help designers make informed aesthetic choices and avoid high-risk obstacles. Print vendors often support this initiative by providing the ‘latest-and-greatest’ examples of their work to designers and brand managers. This is a great opportunity for printers to talk about new and innovative substrates or solutions that may be in the development pipeline, or suggest ways of differentiating a product without breaking the bank. When working with advertising, marketing and branding agencies, providing periodic reviews of your capability helps build an informed design team that is better equipped to bring their ideas to life.