Landa Reveals List of 2017 Beta Customers

Landa has announced its final 2017 beta customer line-up. The first shipment of the Landa S10 Nanographic Printing Press will take place in July 2017 to Graphica Bezalel, the award-winning Israel-based folding carton, packaging and label converter. In November 2017, Landa will ship North America's first Landa S10 Nanographic Printing Press to Imagine!, a U.S.-based leader of point-of-purchase solutions. In December 2017, Edelmann, the German-headquartered world leader of high-quality and innovative board and paper packaging solutions, will become the first European beta customer for the Landa S10 Nanographic Printing Press.

Graphica Bezalel — First Landa S10 Beta Customer

As a traditional offset print house, Graphica Bezalel has selected the Landa S10 Nanographic Printing Press as its first digital solution, affording it the unique competitive advantage of high-speed, high-quality digitally printed folding carton production.

From left, Eyal Harpak, director of Graphica Bezalel and Yishai Amir, CEO of Landa. Graphica Bezalel is the first Landa S10 beta customer.

Eyal Harpak, director of Graphica Bezalel, comments, "Nanography is the first technology to tempt us into the world of digital print. Until we saw what the Landa S10 could produce, we couldn't believe that any digital press could match offset print quality at the high-speeds required to open-up the medium-run folding carton
market. We were astonished with what Benny Landa and the team have achieved.

"Working with leading companies like Calvin Klein, Carlsberg, Nestlé, Coca-Cola, SodaStream and others, we know that brands are always looking for new ways to increase on-shelf appeal and sales. With the incredible color palette provided by the Nanographic printing process — colors that really stand out — customers will be excited with what the Landa S10 has to offer. Through increased production flexibility, the Landa S10 provides unique abilities to reduce inventory costs through shorter runs, respond quicker to customer needs, and increase the ability to version with customized packaging and special promotions," Harpak concludes.

Landa and Graphica Bezalel will hold a worldwide customer event during the week of Sept. 12, 2017, to demonstrate the Landa S10 in a customer production environment.

Imagine! — North America's First Landa S10 Beta Customer

As announced at Drupa 2016, the leading provider of large-scale point-of-sale displays and in-store signage, Imagine! remains on track to become the first beta site for the Landa S10 Nanographic Printing Press in North America.

"We bought this press because of Benny Landa's track record in developing innovative, industry-changing technology," says Bob Lothenbach, the founder of Imagine!. "We don't usually chase technology trends, however we believe in Nanography and want to be instrumental in the digital-for-mainstream revolution. Nanography is the first digital printing solution with the format sizes and speeds that will let us migrate our applications away from offset. The reduced setup costs and improved turnaround times will bring substantial growth to our business."

Edelmann — Europe's First Landa S10 Beta Customer

Specializing in packaging solutions for health care, beauty care and consumer brands, Edelmann has production plants in nine countries with sales exceeding €300 million. Producing 5.5 billion packages and leaflets per year, it is one of the world's leading packaging manufacturers and system suppliers.

From left, Landa CEO Yishai Amir and Edelmann Managing Director Dierk Schroder. Edelmann will be the first European beta customer of the Landa S10.

Dierk Schröder, chairman, Edelmann, says, "Our business is all about customer service: Staying in tune with the market and delivering what it needs, but also anticipating, innovating and then proactively offering what it didn't know it needed. We're excited to be working with Landa; this is a value-based partnership that will drive long-lasting end customer relationships. What's more, Nanography is breakthrough technology with the potential to transform the print, packaging and communication markets."

Oliver Sattel, technical director, Edelmann comments, "Brands are actively looking to streamline their operations to remain lean and efficient, but not at the expense of product quality or price. The Landa S10 delivers this. It removes the previous barriers of minimum order quantities with money tied up in unnecessary printed stock and storage. This represents unprecedented flexibility that will interest not only our customers' procurement departments, but their creative teams too. We already have lots of interest for this new service, and are confident that Landa is the right partner and Nanography the only technology to deliver this capability."

Landa Chairman, Benny Landa, comments, "I am thrilled that after many years of development, we are now reaching the milestone of delivering our first Landa Nanographic Printing Presses to customers. We are very proud that these industry leaders, and others who share their vision, have chosen to become our beta partners in this program.

"As promised, Landa press stability, print quality and speed are now consistently high. It's exciting to think that in only a matter of months we will see Nanographic print in the market, representing a paradigm shift in print economics and empowering brands like never before," Landa concluded.

Source: Landa.