Landa Exceeds €450 Million in Nanographic Printing Press Orders
Editor's Note: The headline of this story has been corrected from a previous version, which included an inaccurate figure.
Landa once again took center stage at drupa, taking more than €450 million in orders for Nanographic printing presses.
An estimated 200,000 visitors thronged to the Landa stand to catch a glimpse of its 20 daily live press demos. Visitor enthusiasm translated directly into hundreds of sales meetings, with orders taken in all major geographical regions, including the Americas, Europe and Asia-Pacific. Landa reported numerous multiple-press deals, demonstrating market confidence in Landa and its Nanographic printing presses.
"drupa 2016 will be remembered as the inflection point in the industry's transition from mechanical printing to digital," says Benny Landa, chairman. "In the past, digital printing vendors had to try to convince the market that digital is the way to go. Previously it was a 'push' selling motion. Now, for the first time, the situation has reversed. There is a very strong 'pull' from the market, driven by both customers and brand-owners, who are now demanding digital printing. It seems that the market leaders — in packaging, commercial printing and in publishing — have come to the realization that they simply must go digital.
"For Landa Digital Printing, this market awakening has been particularly rewarding, as reflected in the substantial number of orders which we took at drupa. Customers are telling us that no one comes even close to matching our quality, speed, substrate independence and print cost, which combine to create a tremendous value proposition."
Landa's theater presentations, "Nano. The Power of Small.", were fully booked days in advance and seen by 40,000 attendees.
Between theater presentations, there were live product demonstrations throughout the large arcade area of the Landa stand, with customers lining up to receive print samples after each demo. Each product demo was streamed to large video screens as hundreds jammed the demonstrations. Enthusiastic customers described the live demos as "awesome", saying "this changes everything" and that "Landa is light years ahead of the others."
Key milestones for Landa at drupa 2016 included:
- Beta site announcements for USA and Europe
- Strategic agreements with Quad/Graphics and Cimpress
- Multiple orders taken for every major geographical region
- Nearly 240 live print demonstrations of Landa S10, Landa S10P and Landa W10 Nanographic printing presses as well as Landa Nano-Metallography
- Thousands of Nanographic printing samples distributed
- Live demonstrations of Nano-Metallography, Landa's zero-waste metallization solution
"Everyone is leaving drupa with the understanding that Nanography is a game changer," says Yishai Amir, CEO, Landa. "It's the only digital solution for mainstream printing and its quality, speed, any-substrate capabilities and print cost are unmatched. This is the reason printers, packaging converters and point-of-purchase specialists throughout the world ordered so many Landa presses — both sheetfed and web. In short, we had an amazing drupa."
