Labeling with a No-Label Look

Avery Dennison is working on the approach of reducing the total applied costs of pressure-sensitive labeling systems. It has established an alliance of value chain members that "work in unison to deliver working solutions," says Weir. The initiative began about five years ago and is now picking up steam. "From film and container manufacturers, to laminators, printers, labeling equipment manufacturers, and recyclers, everyone is working together to reduce the cost of pressure-sensitive labeling. The objective is to get the finished label closer to other technologies, with the benchmark being paper labels with cold glue, and as of late, we have been very successful in doing so."