Labeling with a No-Label Look

The clear label has spawned much interest in pressure-sensitive labeling, because as Weir says, it's the "Rolls Royce" of the no-label look—the quality standard that everything is measured against. Pressure-sensitive labeling does have a "marginal cost difference for the labels themselves," says Weir, "but we can now show through case studies that the total applied cost of labeling has delivered increased production capacity at end-user locations. When you take a look at how much it costs to add packaging equipment these days, the savings from efficiency gains far outweigh the marginal additional cost of pressure-sensitive labels."