Labeling with a No-Label Look

What's ahead

With such an exciting new look on the store shelves, you can be sure that efforts are underway to expand its use through cost reductions, and to further differentiate the unique look of the label. Although screen inks are typically used, Henriquez says that UV flexo and gravure inks are starting to be used to improve the economics of the no-label-look. In addition, tactile (raised) and thermochromatic inks are starting to gain popularity, along with the use of holographics.