Labeling with a No-Label Look

Eric Bartholomay, product development manager for Toray Plastics, also says that the thickness of the film label needs to be considered. "Too thick a substrate may have a no-label-look effect from the top, but the sides of the label will be readily apparent," he observes.

In addition, to achieve the no-label-look with excellent clarity, a polyester release liner is often used because of its smoothness during the release process, says Henriquez. "Paper release liners can often inhibit a truly clear look."