Labeling with a No-Label Look

Materials considerations

Two common substrate materials used with clear labels are polyester (PET) and polypropylene (PP), usually in the form of oriented PP (OPP) or bi-axially oriented PP (BOPP). Steve Sargeant, director of new business development for Toray Plastics (America), says that the objective of substrate selection is to have the surface gloss of the substrate match that of the container so that "the eye is fooled and cannot perceive the label."